Home Services (Roofing)·Website Redesign· 6 weeks

Ridgeline Roofing grew organic traffic 185% in 4 months

A regional roofing contractor rebuilt their site for local SEO dominance — and went from page 3 to the top 3 for every service in their market.

+185%

Organic search traffic

Top 3

Rankings for every target keyword

0.9s

Average page load time

+62%

Quote request conversion rate

The Challenge

Ridgeline was invisible on Google. Their site was slow, mobile-broken, and not optimized for local search. They were paying $8k/month for lead-gen services that produced unqualified leads. They needed to own their pipeline.

The Solution

We rebuilt the site from scratch — fast, mobile-first, and SEO-optimized. We created dedicated service + city pages, a quote-request funnel with instant SMS follow-up, and a storm-damage landing page system they can deploy for any major weather event.

The Implementation

Six-week build. We did extensive local keyword research, designed a high-converting quote funnel, and built the site on Next.js for sub-1-second page loads. We launched with full technical SEO, schema markup, and Google Business Profile optimization.

The Results

  • +185%Organic search traffic
  • Top 3Rankings for every target keyword
  • 0.9sAverage page load time
  • +62%Quote request conversion rate
We're now the first result for 'roofing contractor near me' in 8 cities. The phone rings every day from the website.

Tom Bradley

Owner, Ridgeline Roofing

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