Bright Smile Dental booked 47% more new-patient appointments
A multi-location dental practice was missing 30% of inbound calls during peak hours. We deployed an AI receptionist and missed-call recovery — and filled chairs they didn't even know they had.
+47%
New-patient appointments booked
100%
Calls answered (24/7)
−68%
No-show rate
3.2 hrs
Saved daily at the front desk
The Challenge
Bright Smile's front desks were overwhelmed with hygiene checks, insurance calls, and in-person patients. Inbound calls were dropping to voicemail 30% of the time during business hours and 100% of the time after hours. They were leaving new-patient appointments on the table every single day.
The Solution
We deployed an AI voice agent that handles all inbound calls — answering FAQs, verifying insurance, and booking appointments directly into Dentrix. We also added missed-call text-back, so any unanswered call triggers an instant SMS to the caller offering to book online.
The Implementation
Two weeks from kickoff to launch. We mapped their call flows, designed the AI's voice and scripts, integrated with Dentrix and their insurance verification tool, and ran the AI in parallel with their front desk for a week before fully handing off.
The Results
- +47%New-patient appointments booked
- 100%Calls answered (24/7)
- −68%No-show rate
- 3.2 hrsSaved daily at the front desk
“Our team finally has time to focus on the patients in front of them. The AI handles calls better than we ever did — and it never calls in sick.”
Dr. Sarah Patel
Owner, Bright Smile Dental
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