Apex HVAC tripled qualified leads with a new site + automation
A regional HVAC company was invisible online. We built a service-area SEO machine, modern website, and lead-capture automation that tripled qualified leads in 6 months.
3x
Qualified leads from the web
+185%
Organic search traffic
<60s
Average lead response time
+41%
Estimate close rate
The Challenge
Apex HVAC was relying on word-of-mouth and Angi leads. Their website was a generic template from 2014, ranking on page 5 for local searches, and they had no system for following up on web form submissions. They were invisible to the 70% of homeowners who search online first.
The Solution
We built a service-area SEO website with dedicated pages for every service + city combination (50+ pages), a click-to-call and online booking system, and lead-capture automation that responds to every form submission in under 60 seconds and follows up for 14 days.
The Implementation
Five weeks from kickoff to launch. We did extensive keyword research for the local market, designed a conversion-focused template, and built custom automation flows in GoHighLevel to nurture every lead via SMS, email, and voicemail drops.
The Results
- 3xQualified leads from the web
- +185%Organic search traffic
- <60sAverage lead response time
- +41%Estimate close rate
“We used to spend $4k/month on Angi and close 8 jobs. Now we spend $0 and close 12 from the website alone.”
Mike Reynolds
Owner, Apex HVAC
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